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    Water Heater Warehouse - Emergency Water Heater Repair & Installation Fullerton, CA

    Privacy Policy

    Effective Date: November 4, 2026

    This Privacy Policy ("Policy") describes how Water Heater Warehouse, a California limited liability company with its principal place of business in Fullerton, California (CSLB License #1041460) ("Company," "we," "our," or "us"), collects, uses, discloses, and protects information about consumers and visitors ("you" or "User") who interact with our websites, including whwllc.com and thewaterheaterwarehouse.com (collectively, the "Site"), call us by telephone, request a quote, schedule service, or otherwise engage with our business (collectively, the "Services"). This Policy is issued in accordance with the California Consumer Privacy Act of 2018 ("CCPA"), as amended by the California Privacy Rights Act of 2020 ("CPRA"), the California Online Privacy Protection Act ("CalOPPA"), the California Invasion of Privacy Act ("CIPA"), the Shine the Light law (Cal. Civ. Code § 1798.83), and other applicable California, federal, and local laws.

    BY ACCESSING OR USING THE SITE OR SERVICES, YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS POLICY. IF YOU DO NOT AGREE, YOU MUST IMMEDIATELY DISCONTINUE ALL USE OF THE SITE AND SERVICES.

    1. Scope and Applicability

    This Policy applies to all personal information collected through any channel, including the Site, telephone calls, SMS/text messages, email correspondence, on-site service visits, written forms, and any third-party platforms we use to operate our business. This Policy does not apply to information collected by any third party, including any third-party website, application, or service linked from the Site, even if a link appears on or is accessed through the Site. We are not responsible for the privacy or data practices of any third party.

    2. Categories of Personal Information We Collect

    In the preceding twelve (12) months, we have collected the following categories of "personal information" as defined under California Civil Code § 1798.140(v):

    • Identifiers: name, postal address, telephone number, email address, IP address, online identifiers, account name, and similar identifiers.
    • Customer Records (Cal. Civ. Code § 1798.80(e)): billing address, payment card information processed by our PCI-compliant processor, signature, and service history.
    • Commercial Information: records of products or services purchased, obtained, or considered, and quote and transaction histories.
    • Internet or Network Activity: browsing history, search history, referring URLs, interactions with the Site, and information regarding interactions with our advertisements.
    • Geolocation Data: approximate location derived from IP address; precise geolocation only if you affirmatively enable it (e.g., for service-area lookup).
    • Audio Information: recordings of inbound or outbound telephone calls for quality assurance, dispatch, and training, subject to applicable two-party consent disclosure (Cal. Penal Code §§ 631, 632).
    • Professional or Employment Information: information voluntarily submitted through our Careers page.
    • Inferences: profile data reflecting service preferences and characteristics.

    We do not knowingly collect "sensitive personal information" as defined by Cal. Civ. Code § 1798.140(ae) for the purpose of inferring characteristics about a consumer. We do notknowingly collect personal information from minors under the age of sixteen (16) without affirmative authorization ("right to opt-in"), and we do not sell or share the personal information of consumers we actually know are under sixteen (16).

    3. Sources of Personal Information

    • Directly from you (forms, phone calls, in-person service appointments).
    • Automatically through cookies, pixels, server logs, and analytics tools.
    • From service providers, advertising partners, lead-generation networks, and publicly available sources.

    4. Business and Commercial Purposes for Collection

    • To respond to inquiries, dispatch technicians, schedule appointments, provide quotes, and perform requested services.
    • To process payments, invoices, warranties, and refunds.
    • To communicate with you regarding your account, service, recalls, or legal notices.
    • To send marketing communications consistent with your consent and applicable law (including the TCPA and CAN-SPAM Act).
    • To detect and prevent fraud, security incidents, and illegal activity.
    • To comply with legal obligations, including CSLB licensing, tax, and warranty record-keeping requirements.
    • To establish, exercise, or defend legal claims.
    • For internal research, analytics, quality assurance, and improvement of the Site and Services.

    5. Disclosure of Personal Information

    We may disclose each category of personal information identified in Section 2 to the following categories of recipients for a business purpose:

    • Service providers and processors (scheduling, payment processing, hosting, analytics, email/SMS delivery, CRM, call recording).
    • Professional advisors (attorneys, accountants, insurers, auditors).
    • Government authorities, courts, regulators, or law enforcement when required by subpoena, warrant, court order, or other legal process.
    • Successors in interest in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets.

    We do NOT "sell" personal information in exchange for monetary consideration. To the extent that the use of certain cookies or advertising pixels may be deemed a "sale" or "share" under the CCPA/CPRA, you have the right to opt out as described in Section 7.

    6. Retention

    We retain personal information for as long as necessary to fulfill the purposes described in this Policy and to comply with our legal, accounting, warranty, and reporting obligations, including but not limited to California Business & Professions Code requirements applicable to licensed contractors. Service records may be retained for a minimum of four (4) years from the date of service to support warranty and statute-of-limitations defense. After the applicable retention period, information is securely deleted or de-identified.

    7. Your California Privacy Rights

    If you are a California resident, you have the following rights, subject to verification and applicable exemptions:

    • Right to Know the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
    • Right to Delete personal information we have collected from you, subject to statutory exceptions.
    • Right to Correct inaccurate personal information.
    • Right to Opt Out of Sale/Sharing of personal information, including cross-context behavioral advertising.
    • Right to Limit Use of Sensitive Personal Information (not applicable as we do not use SPI for inference).
    • Right to Non-Discrimination for exercising your privacy rights.
    • Shine the Light Right (Cal. Civ. Code § 1798.83) to request information regarding disclosure of personal information to third parties for direct marketing purposes.

    To exercise these rights, contact us at (714) 244-8562 or via our Contact page. We will verify your request by matching information you provide against information in our records. Authorized agents may submit requests with written, signed permission. We will respond within forty-five (45) days as required by law, with an additional forty-five (45) days if reasonably necessary, and notice provided.

    8. Cookies, Tracking, and "Do Not Track"

    The Site uses cookies, web beacons, pixels, and similar technologies for functionality, analytics, and advertising. You may disable cookies through your browser settings; doing so may impair certain features. Because no consistent industry standard for "Do Not Track" signals exists, the Site does not currently respond to DNT signals. We honor the Global Privacy Control (GPC) signal as an opt-out of sale/share where applicable.

    9. Call Recording Notice

    Inbound and outbound telephone calls with Water Heater Warehouse may be monitored or recorded for quality, training, dispatch, and legal-compliance purposes. By continuing the call after this disclosure (whether made by recorded greeting, written notice, or this Policy), you consent to such recording under California Penal Code §§ 631 and 632.

    10. SMS/Text Messaging

    If you provide a mobile number, you consent to receive transactional and, where you have opted in, promotional text messages. Message and data rates may apply. Reply STOP to opt out, HELP for assistance. Consent to receive marketing texts is not a condition of purchase.

    11. Data Security

    We implement reasonable administrative, technical, and physical safeguards designed to protect personal information consistent with Cal. Civ. Code § 1798.81.5. However, no system is impenetrable, and we cannot and do not guarantee absolute security. You use the Site and Services at your own risk.

    12. Third-Party Links

    The Site may contain links to third-party websites and services. We are not responsible for the privacy practices or content of any third party. Review the privacy policies of each third party before providing information.

    13. Changes to This Policy

    We may modify this Policy at any time. The "Effective Date" indicates the latest revision. Continued use of the Site or Services after revisions constitutes acceptance of the updated Policy.

    14. Contact Information

    Water Heater Warehouse
    Fullerton, California
    CSLB License #1041460
    Telephone: (714) 244-8562
    Web: Contact Page